A landmark distribution agreement between Raystech and LONGi is set to shake up how solar technology reaches Australian rooftops.
In late 2024, Raystech and LONGi announced an exclusive partnership: from 2025, Raystech has become the sole distributor of LONGi modules in Australia’s distributed market.
For Raystech, which has grown rapidly since its founding in 2019, the agreement is a major step toward becoming not just a distributor, but a key enabler of technology access across the national solar landscape.
For LONGi, one of the world’s largest solar technology companies, it signals a shift in how it wants to serve the Australian market – still with boots on the ground, but through a sharper distribution lens.
“Australia has always been an important market for us,” says Yang Hui, Marketing Manager of LONGi Solar Australia.
“But it’s fragmented. This partnership is about refining our delivery, simplifying the channel, and making sure the right customer gets the right product with the right support.”
Why now?
Exclusive distribution agreements are rare in Australia’s solar sector. But according to Raystech Marketing Manager Sara Cheng, the timing made sense for both commercial and structural reasons.
“This is not just about selling more panels – it’s about setting up a system that can scale more intelligently,” Cheng says.
“Installers want simplicity, certainty, and speed. We’ve built our business around delivering those, and now with LONGi exclusively behind us, we can go even further.”
LONGi’s reasoning reflects a maturing view of what markets like Australia require, and how to play to strengths.
“You reach a point where more channels don’t mean more coverage – they mean more duplication,” Hui says.
“This gives us reach, consistency, and deeper alignment with a partner that knows how to operate efficiently at the local level.”
The logistical advantage
Central to Raystech’s pitch is its national warehousing and distribution footprint – one the company claims is unmatched by other Australian PV distributors.
Warehouses in every capital city, supported by regional nodes, allow for faster delivery and lower freight costs. That translates to reduced lead times and less project risk for installers.
“In many cases, we can deliver same-day or next-day, even to more remote sites,” says Cheng.
“It’s not just about stocking inventory – it’s about locating that inventory strategically.”
This logistical capability was one of the key factors in securing LONGi’s confidence.
“They’ve proven they can scale quickly without losing service quality,” Hui added.
“That’s critical when we’re introducing new technologies into the market.”
Technology rollout
One of the first outcomes of the partnership will be the exclusive Australian launch of LONGi’s new Hybrid Passivated Back Contact (HPBC) 2.0 modules in early 2025. This includes its Hi-MO X10, with three powerful features: anti-shading, anti-heat and anti-dust.
The high-efficiency, HPBC series is designed for superior performance in residential and light commercial applications, with improved temperature coefficients and low-light behaviour. The Hi-MO X10 is characterised by its cell level bypass diode like design, giving the panels anti-shading functionality.
“It’s a product that rewards precision in installation and design,” says Hui.
“That’s why distribution matters – it’s not just getting it into hands, it’s getting it into the right hands, with the right training and support.”
Raystech plans to roll out accompanying installer education initiatives around the HPBC 2.0 launch, including tech briefings, continuing professional development webinars, and live demo events.
“We’re not just shifting boxes – we’re investing in the installer,” says Cheng.
“A smarter product deserves a smarter rollout.”
So far, the market response has been positive.
Some installers may have concerns about access – particularly those with relationships through other distributors – but Raystech and LONGi maintain that the transition will be managed carefully, with no disruption to after-sales service or warranty support.
LONGi’s local team in Sydney will continue handling product claims, technical queries and project support.
“Our support model stays the same – it’s just the channel that changes,” Hui says.
“We’re not stepping back from the Australian market; we’re stepping in more precisely.”
Cheng adds that Raystech’s existing relationships with installers across every state puts it in a strong position to absorb the change.
“We already have accounts in most metro and regional centres. The aim is to make this transition smooth, not sudden.”
The broader context
The exclusivity move also reflects broader shifts in the economics of solar distribution.
With margin pressure rising and project risk increasing, manufacturers and distributors are under pressure to eliminate friction and inefficiency.
“It’s about building in resilience,” says Hui.
“Whether it’s freight costs, warehousing, or exchange rates, we’re always looking for ways to remove uncertainty from the value chain. Having a single, capable distributor helps us do that.”
At the same time, customer expectations are rising. Installers want shorter lead times, better technical advice, and streamlined claims. End-users want consistent performance and reliability. For Cheng, this creates a new role for distributors: less middleman, more integrator.
“Distribution used to mean shifting stock. Now it means managing risk, managing complexity, and managing relationships,” she says.
Raystech’s rapid rise has turned heads, even before the LONGi deal. In just five years, the company has gone from a newcomer to a recognised brand, twice named Australia’s Best Distributor by EUPD Research.
Many have wondered what is driving that momentum.
“Responsiveness, for one,” says Cheng.
“We’re fast. We don’t over-complicate things. And we treat installers as partners, not customers.”
The company has also invested heavily in internal systems – digital ordering, logistics integration, and customer support platforms designed to reduce friction.
It’s this balance of local agility and operational maturity that helped seal the LONGi agreement, and that both companies say will underpin its success.
Where to from here
Both Raystech and LONGi stress that the partnership is not static. While it begins with distribution, future steps may include co-marketing campaigns, joint technical development, and broader collaboration on installer training and digital platforms.
“There’s a lot of potential to align more deeply – whether it’s around product planning or market strategy,” Hui says.
“This is the start of something, not the finish.”
While the partnership is exclusive for now, neither party rules out further innovation in how solar reaches customers in Australia.
“The market is growing fast, but it’s also getting more complex,” says Cheng.
“We believe this model gives us the clarity, control and flexibility to meet that complexity head-on.”
The Raystech–LONGi partnership may not be the first exclusive agreement in Australia’s solar sector – but it is arguably the most ambitious. It is a bet on consolidation, clarity, and capability at a time when the industry is under pressure to deliver faster, cleaner, and more cost-effective energy.
For installers, it offers a streamlined pathway to one of the world’s most trusted module brands. For LONGi, it’s a way to stay deeply connected to the Australian market without diluting focus. For Raystech, it’s a defining moment – moving from challenger to cornerstone in a national supply chain.
“We’re not just distributing solar,” says Cheng.
“We’re helping shape how solar gets done in this country.”
That ambition will be on full display at All Energy Australia 2025, booths JJ113 and PP123, where the companies will showcase the next phase in how solar is sold, supported and delivered across Australia.