Amid a global surge in solar power demand, Growatt is setting new benchmarks in renewable energy with innovations tailored to meet the world’s rapidly evolving energy needs.
The surging global adoption of photovoltaic (PV) systems has placed unprecedented demand on high-quality, reliable energy solutions.
Growatt has risen to meet the challenge.
Amid this escalating need, the company secured its place as the world’s fifth-largest PV inverter supplier and ranked second in residential inverter shipments, according to S&P Global.
The company’s second place ranking in residential inverter shipments speaks to a focused strategy that leverages user-centric innovation and scalable solutions — a critical approach in a market increasingly defined by residential requirements.
To support its globalisation strategy, the company has established 48 marketing and service outlets across 22 countries.
With a business footprint also covering more than 180 countries and regions globally, Growatt is now focusing on regions with varying energy needs and regulatory landscapes.
By setting up subsidiaries in Spain, France, Brazil, and other nations, Growatt has created a support framework that tackles localised needs — a necessity for ensuring smooth operations and prompt, high-quality service.
This strategy has positioned Growatt to navigate regulatory nuances, while adapting its solutions for diverse markets.
For example, one of the most pressing demands in Australia’s residential solar installations is quick, streamlined setup, where a single-day installation is often preferred.
Growatt’s introduction of the SPM10000TL-HU inverter, with its off-grid capacity and multiple MPPTs, directly addresses this demand by simplifying configuration for installers while maximising capacity and performance for users.
Similarly, the SPH 3-6KTL-HUB inverter, paired with the ALP battery series, offers a scalable energy solution tailored to residential needs.
These innovations reduce installation time and address specific challenges, such as system compatibility and diagnostics, that can often lead to delays and increased costs.
Close collaboration with local installers and distributors informed Growatt’s design choices.
Over 18 months, the company fine-tuned the system to fit the operational realities of the Australian market, ultimately producing a solution that reduces complexity for installers and offers scalable power for users.
During All Energy 2024, Growatt also signed a landmark memorandum of understanding with Go Solar Group. This partnership aims to distribute 1 gigawatt of inverters and 500 megawatts-hour of lithium batteries over three years, strengthening the renewable energy supply chain in Australia.
In other markets, Growatt also continues to build on its success, introducing ground-breaking products and expanding its global footprint.
At Intersolar Europe 2024, the company unveiled a comprehensive range of solar and energy storage solutions.
The exhibition featured the Battery-Ready series inverters, the NEO 600-1000M-X Microinverter for balcony solar systems, and advanced C&I energy storage solutions like the WIT 50-100K-HU Inverter and APX Commercial Battery system.
These engagements allowed the company to refine its technology offerings in direct response to market feedback — a significant advantage in an industry where requirements shift quickly.
With over 100 roadshows conducted worldwide, Growatt has tapped into a feedback loop that fuels real-time innovation, enhancing its ability to deliver products that are both competitive and relevant across various regions.
The OSS intelligent operation and maintenance platform is one example of Growatt’s challenge-driven approach.
With nearly three million users connected globally, Growatt has tackled the complexities of real-time energy management, developing a system that ensures performance, troubleshooting, and data analysis can occur seamlessly.
This platform’s ability to provide on-demand support reflects Growatt’s commitment to minimising operational disruptions, a critical factor in maintaining user confidence and reducing system downtime.
As Growatt continues to innovate and expand, its focus remains on empowering users with intelligent applications and advanced storage systems that facilitate a seamless transition to renewable energy sources.
By leveraging cutting-edge technology and fostering industry partnerships, Growatt believes it is well-positioned to help drive the global renewable energy transition forward in 2024, and beyond.
For more details, visit au.growatt.com
This article featured in the December edition of ecogeneration.
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