Fast-growing renewable energy retailer, Flow Power, has formed a new partnership with independent solar and battery comparison service, Solar Choice. The aim of the partnership is to create a streamlined pathway for more Australian households and businesses to maximise the value of their clean energy systems.
The collaboration pairs Solar Choice’s trusted advisory and tendering service with Flow Power’s smart electricity plans, which reward customers for optimising behind-the-meter assets and responding to wholesale market signals. The result is an integrated experience that supports customers from the moment they explore solar and battery options through to long-term energy management.
Under the agreement, Solar Choice will continue operating as an independent comparison platform, providing impartial advice and vetted installer quotes for rooftop solar, batteries and broader electrification solutions.
Flow Power customers will now be able to access these services more easily, with a dedicated pathway to evaluate renewable assets and connect with reputable installers.
At the same time, Solar Choice customers will gain simplified access to Flow Power’s market-aligned retail plans, designed to improve returns from new and existing distributed energy systems.
Matthew van der Linden, Chief Executive Officer at Flow Power, believes the partnership reflects the company’s mission to help customers actively participate in Australia’s evolving energy landscape.
“Solar Choice has played a unique and trusted role in Australia’s rooftop solar and battery market for nearly two decades. Partnering with them allows us to offer customers an even stronger pathway from asset selection and installation through to smarter energy retailing that helps those assets perform at their best,” he said.
“This partnership is about empowering more households and businesses to electrify with confidence, and then to keep extracting value from their systems over time through retail plans that respond to real market signals.”
Angus Gemmell, Founder of Solar Choice and outgoing Chairman, is confident in the combined track record of the two organisations to support the next wave of electrification.
“The combination of Flow Power and Solar Choice’s cumulative 34 years pioneering Australia’s clean energy transition makes for an inspired future for the two companies enabling the full ecosystem of electrification needs of Australian households and businesses,” Gemmell said.
“With Chief Executive Officer Jeff Sykes’s acumen and operational leadership, now joined with Flow Power’s excellent standing as the nation’s leading clean energy retailer, Solar Choice will continue to thrive.”
“It’s poignant to look back with gratitude on the journey since 2008 that’s seen Solar Choice consistently deliver a gateway for one in every ten solar homes across Australia, and manage tenders for many thousands of the nation’s largest roll outs of corporate solar.”
Jeff Sykes, Chief Executive Officer at Solar Choice, emphasised that the partnership safeguards the company’s independence while enabling it to scale its impact.
“Flow Power is an ideal partner for Solar Choice as they share our vision of empowering homes and businesses to make well-informed energy decisions and recognise and respect the independent, impartial role we play in the solar and battery market,” Sykes said.
“Our installer partners and customers can be confident that nothing about that independence will change. This partnership gives us the backing to scale our impact and help accelerate Australia’s energy transition in a meaningful way.”