Liquor retailer Dan Murphy’s is embracing solar power, and the company is shouting it from the rooftops.

The Brickworks Dan Murphy’s store, in the Adelaide suburb of Torrensville, switched to solar power in September 2021, and recently its 160 rooftop panels were joined by a massive painted company logo – of Dan Murphy wearing sunglasses – and the message, “Our drinks are now cooled by the sun”.

The Brickworks store is located underneath the flightpath to Adelaide Airport so the logo and message is visible to travellers arriving and departing the City of Churches.

“We wanted to celebrate our solar power success in South Australia,” says Dan Murphy’s national renewal operations manager Tyson Holbery.

“Currently, 65 per cent of our Dan Murphy’s stores in South Australia are powered by solar energy, and by the end of the financial year, we are on track to have 85 per cent of our stores having made the switch.”

There are 20 Dan Murphy’s stores across the state.

A team of four painters used stencils before hand-painting the almost 500 square metre installation, which took more than 225 hours to complete.

Owned by Endeavour Group, almost 20 per cent of Dan Murphy’s stores nationally now run on solar power. To date, they have generated more than 7034 MWh of electricity, which is the equivalent of the average electricity use of 1236 households.

“We are making our stores more sustainable, and energy use is a big part of our efforts,” says Holbery.

In Endeavour Group’s Sustainability Strategy, the company has committed to sourcing 100 per cent renewable electricity to power the business by 2030, and achieving net-zero emissions by 2050.