Solco incorporates four business units dedicated to sustainable water and power solutions, and operates across Australia. Mr Coles, who will be based at Solco’s Adelaide office, was most recently Solco’s General Manager of Sales and Marketing.

“Like any maturing industry the solar industry has been very technology-focussed and, too reliant on government rebates,” said Mr Coles.

“This has not enabled the industry to be master of its own destiny, and has seen participants pulled through an unsustainable, rapid peak-trough business cycle.”

Solco Chairman, David Richardson said “Mr Coles’ passion in making the operational entity more customer-focussed will enable the board to execute its strategic goals to ensure the company’s sustainability in the future.”