The Mastering Photovoltaic (PV) opportunities in Australia Master Class will provide updates on both the current state of the industry, where it is headed and valuable lessons that can be learned from others successes and failures.

What you’ll learn by enrolling in this Master Class

The Master Class will cover three areas in particular: the dynamics and drivers of the Australian PV market; solar PV sales and marketing; and solar PV projects in local government.

1. The dynamics and drivers of the Australian PV market:

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  • Gain an understanding of the evolution of the Australian PV market
  • Get up-to-date on the current state of play
  • Find out what lies ahead for the solar market and what it means for you.

2. Surviving the carnage; lessons, tips and tricks from around the country:

  • The dos and don’ts of solar PV sales and marketing
  • How the dynamics of competition are changing
  • Examples of what some have got wrong and right.

3. Getting program design right; lessons, tips and tricks from around the world:

  • Understand the options for increasing take-up of PV within local government
  • Learn from the best examples of PV in councils from around the world
  • Identify and manage risk areas for local government PV projects.

“I have collated a fascinating set of data, case studies and golden rules based on what I have learned from dealing with hundreds of PV companies over the last two decades,” explains Nigel.

About the presenter – Nigel Morris, Director, Solar Business Services

Nigel has been involved in the solar energy industry for almost 20 years. He is currently the Director of Solar Business Services, a company that specialises in research, industry analysis, strategic and tactical business development for solar energy companies.

Nigel previously worked for BP Solar for 12 years in a variety of senior positions and, for a medium sized PV retailer for five years prior to that. Nigel has a background and qualifications in media management, marketing, sales, business development, product development, quality assurance, project management and mechanical engineering.

Nigel received the Australian Solar Energy Society Advocacy and Industry Leadership Award in 2011.