Reaching the finals of Magazine of the Year (business to business), EcoGeneration was judged on a high level of enterprise and creativity in adapting to market change, quality content, strong branding, graphics and layout, and for its success against objectives and market performance.
In the category of Integrated Brand of the Year the EcoGeneration brand was a finalist for its strength across multiple platforms including the EcoGeneration website, weekly e-news, the annual EcoGen Conference and Exhibition, EcoGeneration Jobs, the Australian Clean Energy Directory, Clean Energy Marketing Solutions division, and The Wind Map of Australia and The Solar Map of Australia.
Editor Lucy Rochlin was thrilled EcoGeneration made the final cut in both categories; “There were over 300 entrants across the awards this year, and we had some impressive competition.”
Integrated Brand of the Year was eventually won by FourFourTwo, Australia’s top soccer magazine; while Magazine of the Year (business to business) went to FoodService; a 25 year-old glossy high-end food magazine for caterers and restaurateurs.
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“We really see ourselves as part of the clean energy industry first and foremost, so we’ve not really worried about publishing awards in the past. We entered this year and it’s great to be a finalist in such good company,” said Lucy.
EcoGeneration Publisher Chris Bland was also pleased; “It’s always nice to be recognised by your peers. We have always known EcoGeneration was a quality mag, and up there with the best, but to reach the finals in the Publishers Australia awards is very rewarding. Lucy and her team have done an outstanding job.”
The overall winner of the Publishers Australia Excellence Award 2011 was marie claire. The title’s iconic editor Jackie Frank was on hand to receive the award, delivering a colourful acceptance speech in which she emphatically denied magazines were an endangered species.
Other winners included Vogue Australia and GQ Australia.
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