Advertising in the Magazine
Magazine advertising works for you
Research shows that consumers respond to magazine
advertising more positively than advertising in any other
medium, and most importantly, it is more likely to move them
to action. International studies have shown that key
decision makers and the most influential people in business
turn to magazines before anything else for purchasing decisions.
Raise your profile
How much business are you missing out on because people
simply don't know you exist? It's a tough question to answer,
but if you raise your profile you can find out, and what's
more, you'll no longer be missing out on this business.
EcoGeneration has strong presence and an effective and targeted
circulation. The companies that appear in EcoGeneration quickly
become known right across the sustainable energy industry and
can turn this recognition into new business. No company has
ever achieved its full potential without raising its profile
Maintain your edge
You might have been around for a while and be pretty
well-known, but the market can change quickly and it is
vital that you remain visible in order to keep your edge.
People respond well to leaders and a strong advertising
presence helps to confirm that you are an industry leader.
The most successful companies in the world never shy away
from reminding their customers who they are. Visibility is
a key part of ensuring the ongoing success of any business
and the best way to stay visible is to advertise in EcoGeneration.
Reach your target audience
EcoGeneration has a highly targeted circulation. Our circulation
department works every day to grow and refine the list of
decision makers that receive EcoGeneration to ensure that
it penetrates all relevant sectors and areas. The circulation
is refreshed with every single issue. A large portion of readers
are in the top-level decision making and purchasing areas of their
businesses. In addition to the mailout, copies are distributed
at a variety of relevant conferences and seminars throughout the
year. Advertising in a specialist magazine like EcoGeneration is
one of the best ways of ensuring you reach all your potential
customers in a single hit.
Promote your products and services
The sustainable energy industry is based on quality products
and new and better ways of doing things. When companies are
looking to source equipment or services in the sustainable
energy industry, they turn to EcoGeneration as a guide.
Add some prestige to your marketing efforts
Quality advertisements in EcoGeneration are an excellent
way to present your company to both a wider audience and
to specific clients that you want to target. We can work
with you to design an impressive and effective marketing
campaign, as well as provide you with additional copies so
that all your key clients can see what you're up to.
A high growth industry
The sustainable energy industry is estimated to be growing
in excess of $5.7 billion per annum, including the contribution
of gas-fired generation and cogeneration. Over 20,000 people
are employed full time and 21 percent of surveyed companies
made sales overseas. Power from sustainable energy sources
represents approximately 20 per cent of total electricity
generation, whilst installed capacity (including scheduled
hydro and gas fired generators) represents 37 per cent of
Australia's installed capacity.
Associate your business with the right feature
Throughout the year, EcoGeneration includes a variety of
planned features designed to highlight different aspects
and sectors of the sustainable energy industry. These features
get a lot of attention from the right people. If you are active
in one of these areas then you don't want to miss out on your
feature.
